The UN has ended its marketing campaign with comedian e book heroine Marvel Girl, a spokesman says, lower than two months after her appointment sparked outrage.
The superhero had been declared an honorary ambassador to advertise messages about ladies’s empowerment and gender-based violence.
The character’s “sexualised” look was one ingredient critics seized on to deem the selection inappropriate.
A petition in opposition to the choice gathered almost 45,000 signatures.
The UN didn’t clarify why the venture with Marvel Girl, announced in October, would finish on Friday.
However spokesman Jeffrey Brez stated campaigns utilizing fictional characters typically lasted not than just a few months, Reuters information company reported.
DC Leisure, which publishes DC Comics, stated it was happy with the publicity Marvel Girl had dropped at the trigger.
Warner Bros and DC Leisure are supporting a year-long marketing campaign by the UN and its kids’s company, Unicef, for gender equality and ladies’s empowerment.
Within the petition against the character’s appointment, opponents stated the picture she projected was “not culturally encompassing or delicate”.
“It’s alarming that the United Nations would think about using a personality with an overtly sexualised picture at a time when the headline information in United States and the world is the objectification of ladies and women,” it stated.
Marvel Girl – an Amazonian from the all-female paradise of Themyscira – masquerades as Diana Prince, whose occupations embody a military nurse, till her companies are known as on by a society in peril.
She first got here to the general public’s consideration in October 1941, and was most famously performed by actress Lynda Carter within the hit US TV collection that ran from 1975-79.
The announcement got here because the UN itself was under criticism for having a scarcity of gender parity in senior roles.
Regardless of campaigns there has by no means been a feminine secretary common and one analysis found that in 2015 9 of 10 senior management jobs went to males.