Guillaume Sagot in his workshop
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Guillaume Sagot, founding father of Ateliers de Nimes, in his workshop

Though denims are sometimes related to North America, the fabric they’re constituted of – denim – truly originates from the Southern French metropolis of Nimes. And now a small firm has began making denims within the birthplace of denim.

In his small workshop looking on to a sun-drenched courtyard in a residential avenue in Nimes, Guillaume Sagot is chopping up a denim canvas with an enormous pair of scissors.

The 31-year-old entrepreneur makes use of chalk first to attract the define of the completely different jean segments earlier than rigorously chopping them to dimension. The cuts will then be despatched to Marseille, an hour and a half’s drive away, to assemble pairs of denims at a small artisanal textile manufacturing unit.

Sagot began his enterprise, Ateliers de Nimes, two years in the past. The concept was easy: to make denims within the birthplace of denim.

However in a metropolis that now not has a textile trade that proved troublesome from the outset.

“I needed to begin utterly from scratch,” he tells me.

“There isn’t any-one left in Nimes who could make denims. I discovered a tailor in Marseille who taught me learn how to make them and I now do many of the work myself by hand. The manufacturing unit in Marseille places all of the parts of the denims collectively.”

The birthplace of denim

The time period “denim” derives from the French “serge de Nimes”, which means “serge (a sturdy material) from Nimes”. But the material is now not produced wherever in France.

Sagot subsequently buys the denim canvas from the Venice area of Italy, made on an outdated shuttle-loom from the 1950s.

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Every pair of Ateliers de Nimes denims is hand-made and individually numbered

Nimes as soon as had a booming textile trade. Within the 18th and 19th Centuries, the town was dwelling to giant textile factories producing many various materials.

1000’s of individuals labored in textiles within the metropolis throughout the top of the trade. They’d crouch alongside the river that flowed by the streets of Nimes, dying cotton, wool and silk.

Many of those materials had been exported to North America, together with serge de Nimes, which caught the attention of businessman Levi Strauss within the 1860s. Strauss used this new material, re-baptised as denim, to create what turned generally known as blue denims.

There may be little left now within the metropolis to testify to Nimes’ as soon as thriving textile trade. The river that was utilized by the dyers is now underground, outdated factories have been repurposed, and the town’s financial system is now primarily service-led.

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Within the 18th and 19th Centuries a river ran by this avenue the place staff would dye cotton, silk and wool

On the flip of the 20th Century, textile manufacturing within the metropolis slowed down. Regardless of the recognition of denim, vogue tastes modified and demand for a lot of of Nimes’ materials fell. Manufacturing of denim ultimately moved to cheaper places in Europe after which Asia, and vanished from the area all collectively.

“The abilities and experience are beginning to disappear utterly now,” explains Martine Nougarede, the previous curator of the town’s historical past museum who has spent one of the best a part of her life researching the historical past of textile manufacturing within the metropolis.

“There may be all the time this nostalgia to revive the textile trade in Nimes. I do not assume that is attainable although. There is not the demand for it right here.

“With the arrival of globalisation, textile factories have moved to locations the place labour is cheaper. You may’t compete when it comes to manufacturing and labour prices by having factories in France and even wherever in Western Europe.”

Denim goals

Over 50% of denim is now produced in Asia, in nations resembling China, India and Pakistan. The few denim mills left in Europe and North America are dealing with one other vital problem: using artificial fibres.

In an effort to scale back prices, many producers are mixing cotton with polyester, and in consequence denim factories are being dismantled as demand for fine quality denim falls.

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Martine Nougarede, doesn’t imagine it’s attainable to revive the textile trade in Nimes

Regardless of these pressures, again in his Ateliers de Nimes workshop, Guillaume Sagot stays upbeat. His ambition is to supply denims totally made in France, from the denim to the buttons and rivets.

“My dream is to open two factories in Nimes. One which makes denim and the opposite that creates denims,” he says.

However how can he stay aggressive when labour and manufacturing prices are so excessive?

Effectively Ateliers de Nimes’ denims do not come low-cost – the three types on supply price €269 (£235) every.

“The denims are for individuals who actually recognize good denim, and wish denims that final and which are distinctive,” Sagot explains. “Every mannequin is hand-made and individually numbered so you realize that the denims you might be sporting are distinctive.”

Ateliers de Nimes sells its denims on-line and in simply over a dozen small boutiques dotted across the south of France. Sagot says he’s already getting extra orders from the retailers and he’s now engaged on new cuts.

So regardless of the large price of constructing denims in France, it appears there’s a demand for high-end artisanal denims, however we seem like a great distance off from seeing a return of denim manufacturing and a revival of the textile trade within the south of France.

You may take heed to Joshua Thorpe’s report on World Business Report.